Projects & Success Stories
A Pro MUA’s Debut Product Launch
A professional makeup artist with 15 years of experience was launching a new product line and needed a digital presence to match her established reputation. We developed brand guidelines and designed a website built around product storytelling and a polished purchase path, treating both as one connected system.
The result: a cohesive brand experience from day one, a customer-focused shopping site, and documented guidelines the team can apply to future launches.
System Optimization for a Luxury Real Estate Agent
A top-producing real estate agent had outgrown the old systems, with outdated SOPs and automations misaligned with current workflows. We audited existing processes, rebuilt and documented SOPs to close critical gaps, and updated automations to match the redesigned workflows.
The result: streamlined recurring tasks, automations aligned with the current business, and improved accuracy in client service delivery.
Digital Presence for a Certified Fitness Trainer
A fitness trainer with 10+ years in business had a loyal client base but limited web presence and inconsistent branding across marketing materials. We unified the existing brand elements, filled the gaps of missing ones, in a new set of brand guidelines and designed a website to enhance the quality and community clients already knew in person.
The result: a consistent brand across all touchpoints, a modernized site reflecting their credibility and connection to existing tools, and a documented standard they can apply to future materials.
Digital Marketing Infrastructure: One Owner, Two Brands
A small business owner running for-profit and nonprofit entities with distinct missions but overlapping services needed to clarify how each brand stood on its own and how they worked together. We mapped the services and structure behind each entity to capture both their differentiation and synergy, then built out brand elements for each to stand independently or support a cohesive story when necessary.
The result: clear positioning for clients and funders, and a brand foundation the social media and support staff could carry forward with confidence.
Web Design for a Dynamic TV Personality
A multi-faceted television personality was stepping into the beauty space, ready to bring her audience something as bold and dynamic as her own brand. She needed a website that didn't just sell products, but told her story. We designed a site built around vivid brand storytelling and a seamless user journey, turning her vision into an experience customers could feel.
The result: a customer-focused e-commerce site as bold as the personality behind it.